8. Clan Membership Demographics


Clan Membership Demographics

First Stage – Game Focused
This is generally where most people join at. They joined DI to play their main game with other people. Things like “Community” is initially a foreign concept, but it does not mean they dont understand that there are other Divisions like theirs in DI with people similar to them coming on each day to play their game, work with a team, and help their Division grow which makes them the exceptional and crucial members DI need to ensure our reputation as a powerful and organized clan continue within the various games that DI is represented in.

– Approx 60% of the clan falls into this bracket
– Most likely to have been in DI for approx 1-12 Months
– Most likely to be the rank of “Initiate, Member, Companion, Junior Officers and some newer Senior Officers” (noting that Companion is achieved through ingame skill)


– Generally very good at the game they joined for, in fact will be leading the ingame points/scores across their Divisions in most cases, and even if they are not experts in their game, they are very eager to learn.

– Eager to work with others in teams and within their division, because that is why they joined DI, to play their game with others online with other like minded individuals in an organized team environment

– Generally love to mentor others in their Division about their game, given their own ingame skill, they make great coaches in bringing up the skill of their teammates

– Are more likely to leave DI if their game preferences change or they get bored, as their “buy-in” to the Clan as a whole is not strong yet (which is standard, only time makes it strong)

– Are less likely to care about, or understand the concept of “Community Events” and “Clan Competitions” and how it impacts the bigger picture within DI; some may avoid these events/efforts alltogether preferring to just focus on their own game

– Views effort and energy spent on their own, their Team’s or their Division’s ingame efforts and achievements as more important than effort and energy spent on the clan as a whole and/or its community
Second Stage – Community Growth
This stage is generally reached when a member seeks to learn more about other aspects of DI (irespective this interest is driven by curiousity or boredom of their current game). They make more effort reading, talking about with others, and understanding all the information on the forums, clan site, announcements etc and in turn through this gain a better understanding of where DI is going (big picture) and why the clan is structured the way it is (purpose) making them exceptional community mentors (and thereofre more likely to achieve the Mentorship Clasp).

– Approx only half of the First Stage members reach Second Stage, the other half leave the clan or go inactive
– Approx 30% of the clan falls into this bracket
– Most likely to have been in DI for approx 3-18+ Months
– Most likely to be the rank of “Companion, Senior, Veteran, Senior Officers, Junior Officers” (noting a key requirement of Senior and Veteran is clan mentoring (not the same as ingame mentoring/coaching))

– More likely to understand the Big Picture, that DI exists outside of just one game or server, and that DI will still be around long after that game/server is dead

– Attends almost all Community Events, unless RL or timezone gets in the way

– Much more likely to move to other Division’s Channels, or the General Clan Channel on TeamSpeak to speak with people not in their Division (as well as increased activity in General/Offtopic sections on forums instead of just their Division)

– Can sometimes forget that ingame achievement and skill is still important for DI’s reputation and recruitmentment efforts (community is important, but not the ONLY thing that is important)

– Generally more likely to oppose “Change” within the clan, whether it relates to procedures, processes, requirements or rules, as they have become accustomed to a certain way of things and prefer to keep it that way

– More likely to not be as active ingame within their Division (despite being active within the community as a whole), which can hurt that Division’s ingame objectives and goals especially in games like SHK or MMO’s

Last Stage – Enlightened
This is the final stage members that have spent a significant proportion of their time and effort remaining committed to DI reach. These tend to be members who have been around for years (with the intent of remaining for years to come) through the good times and the bad times and who’s loyalty has remained unquestioned. They are pillars of wisdom and knowledge that form the foundation of the clans culture and structure, and very worth speaking to if you do not want to re-invent the wheel or make the same mistakes that many of those before had made.

– Very few people reach this stage (the effort and time commitment is significant and often life changing)
– Approx 10% of the clan falls into this bracket
– Most likely to have been in DI for approx 18-36+ Months
– Most likely to be the rank of “Veteran, Ace, Senior Officers, Leadership”
– Likely to hold a Ring of the First 9

– Generally they consider DI to be everything to them, and they will go to great lengths to protect it from harm or rogue attacks, including isolating and destroying threats both external and internal

– Generally their knowledge and wisdom of “having been there and done that” is a significant resource in upholding the clan’s culture and extremely valueble in mentoring others (especially officers) and ensuring that mistakes of the past are not repeated

– Generally extremely comfortable with how DI operates, and strong supporters of its infrastructure and setup (or they wouldnt have lasted so long!) with a focus on continious excellence (always looking for ways to improve and fix things, even if its not broken).

– Years of commitment and dedication can takes its toll, and often leads to burnout. Whilst their loyalty remains unquestioned, their activity can wane and decay as time goes on reducing the effectiveness of their strengths before they eventually become swallowed by the jaws of history and join the afterlife as a shadow of their former self, which may have catastrophic impact for the clan if these members are officers and do not recognize this and step down from their positions of power

– Generally even more likely than those in Second Stage to oppose “Change” within the clan, especially if it goes against what they are used to or against the status quo


Why this is Important

As an Officer, It is important to understand what type of member you are dealing with when you are making decisions that may affect them. Adapting your leadership style around your member’s needs and expectations, can create a scenario of much more effective leadership and in turn a healthy relationship of mutual respect and trust.